The client

Trilogy is a large software conglomerate with an in-house EdTech startup, LearnWithAI. The company leverages AI to create innovative and adaptive educational content for children in grades K–12.

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The challenge

TeachTap, LearnWithAI’s new app, wasn’t gaining traction. Traditional agencies and paid ads weren’t delivering installs or driving user revenue.

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The approach

The DeepRails team proposed an AI-first marketing strategy built around AI influencers. Instead of hiring creators, the team would create them! The idea was to bring to life AI personas inspired by famous historical figures, and then let them do what great influencers do: entertain, educate, and build a following.

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How we built the AI influencer engine

• Iconic personas: The team brought figures like Albert Einstein, Genghis Khan, and Amelia Earhart to life.
• Production pipeline:
  
  • Visuals: Character images crafted in Midjourney.
  • Motion: Animations produced in Pika Labs.
  • Voice: Custom voice profiles generated in ElevenLabs.
  • Script production using LLMs and an evaluation workflow: Scripts were created using generator prompts and evaluated by the LLMs. Outputs were then calibrated against a manual grading rubric that scored message quality, edginess, and humor, and the prompts refined accordingly, until only the funniest, edgiest scripts made the cut!

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The rollout

Each character published content regularly, building momentum and personality-driven storylines. Within two months, the AI cast had developed distinctive characters and a loyal audience.

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The results

• 300% revenue growth attributed to the AI influencer program
• 250,000 followers across TikTok, Meta, Google, and Snapchat in just 2 months!
• 100k+ TeachTap app installs driven by organic engagement
• $100k+ saved by replacing traditional influencer fees and inefficient ad spend with a scalable, AI-first content engine

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Why it worked

• Novel format: Beloved historical figures reimagined as modern creators stood out in crowded feeds.
• Consistent quality: An evaluation framework and grading rubric ensured every post hit the right balance of wit, edge, and clarity.
• Scalable storytelling: A fully AI-powered pipeline kept content fresh, frequent, and on-brand without ballooning costs.

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From stalled growth to surging downloads, TeachTap’s AI influencers turned attention into traction, proving that when it comes to reaching K–12 audiences (and their parents), creativity plus disciplined AI execution can outperform traditional playbooks.

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Check out the AI influencers for yourselves:

• Genghis Khan: https://www.tiktok.com/@iamgenghiskhan
• Napoleon Bonaparte: https://www.tiktok.com/@mrnapoleonbonaparte
• George Washington: https://www.tiktok.com/@thegeorgewashington
• Amelia Earhart: https://www.tiktok.com/@theameliaearhart

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